100 AI prompts for home service businesses

These prompts are written for owners and office managers at plumbing, HVAC, electrical, roofing, cleaning, landscaping and other service companies. Copy one into any AI chat assistant, replace everything in [brackets] with your own details, and read the answer before you use it. The more real detail you give (your towns, your prices, the actual job), the more useful the answer will be. AI tools can be wrong and can make things up, so check facts, prices and anything that sounds like a promise before it reaches a customer.

Marketing

Use these when you need words for your website, emails, ads and leave-behinds. Give the AI your real selling points. If you don't, it will fill the gaps with generic claims you can't back up.

1. Service page draft

Write a service page for [service, such as tankless water heater installation] for [business name], a [trade] company serving [towns]. Cover what the service includes, signs a homeowner needs it, what happens on the visit and how to book. Use only these facts about us: [licenses, warranty, years in business, anything else that is true]. Plain English, short paragraphs, no made-up statistics or reviews. End with a call to action to call [phone] or request a quote online.

2. Seasonal campaign plan

I run a [trade] business in [city or region]. Plan a [season] marketing push for the next [number] weeks. Suggest a simple reason to book now, a text to past customers, an email, two Google Business Profile updates and a flyer headline. My budget is [amount] and my team can handle about [number] extra jobs a week. Keep every idea realistic for a small crew.

3. Door hanger for the neighbors

Write copy for a door hanger my techs leave at neighboring houses after a job in [neighborhood]. We just finished [type of job] nearby. Include a friendly headline, one sentence on what we did, what else we can help with and [offer, if any]. Keep it under 60 words and don't mention the customer's name or address.

4. Win-back email to past customers

Write a short email to past customers of [business name] who haven't booked with us in over [number] months. Remind them we do [main services], mention [seasonal reason, such as furnace tune-ups before the first cold snap] and give one clear way to book: [link or phone]. Warm, not pushy, under 150 words. Give me three subject line options.

5. Search ad copy

Write 10 headlines of no more than 30 characters and 4 descriptions of no more than 90 characters for a Google search ad for [service] in [city]. Our real selling points are [list]. Don't use claims I can't prove, such as "best" or "number one", and don't promise response times other than [the response time we can actually keep].

6. Referral request

Write a text message and a short leave-behind card asking happy customers to refer friends and neighbors to [business name]. Our referral thank-you is [reward, or "nothing, just our thanks"]. Keep the text under 300 characters and make it easy to share.

7. One-page marketing plan

Help me build a one-page marketing plan. My business: [trade, towns, team size]. Where jobs come from now: [Google, referrals, lead sites, repeat customers, with rough counts if I know them]. Monthly marketing budget: [amount]. My main goal: [such as more replacement jobs or fewer slow weeks in winter]. Suggest where to focus first and what to stop doing, and explain your reasoning. Ask me questions first if you need more information.

8. Truck wrap brief

I'm getting [number] trucks wrapped. Help me write a brief for the designer. Business: [name], [trade], [towns]. It must include our name, phone number, website and [license number, if required where we work]. Suggest what to leave off so it reads quickly from across the street, and give three short tagline options that avoid tired cliches.

9. Customer questions into content

Here are questions customers asked us this month: [paste the questions]. Group them into topics. For each topic, suggest a website FAQ entry, a short article or a phone video, with a working title and three points it should cover.

10. Find what makes us different

Interview me to find what makes [business name] different from other [trade] companies in [city]. Ask one question at a time, up to 10 questions, about how we work, our guarantees, response times, training and the jobs we're proudest of. Then summarize three honest selling points I can use on my website, using only what I told you.

Google Business Profile

Your Google profile is often the first thing a homeowner sees. These prompts help you write it, keep it active and spot gaps. Always check anything the AI says about Google's rules against Google's current help pages, because they change.

11. Business description

Write a Google Business Profile description for [business name], a [trade] company based in [city] serving [towns]. Mention our main services: [list]. Include what makes us different: [facts]. Stay under 750 characters, with no links, no promotions or prices and no keyword stuffing. Write it for a homeowner, not for a search engine.

12. Service descriptions

I'm adding services to my Google Business Profile. For each service below, write a plain description of under 250 characters that says what's included and when someone would need it: [list of services].

13. Category check

I run a [trade] business. Most of my revenue comes from [top services, with rough shares if I know them]. Help me think through which Google Business Profile primary category and additional categories fit. List the options you'd consider and explain the trade-offs. Remind me to confirm the exact category names inside my profile, since Google's list changes.

14. Weekly job update

Write a Google Business Profile update about a job we finished this week: [the problem, what we did, the town]. Keep it under 150 words, don't name the customer, and end with a line inviting people to call or book. Suggest which photo from the job to attach.

15. Offer post

Write a Google Business Profile offer post for [offer, such as a set amount off a drain cleaning], valid from [start date] to [end date]. State the terms clearly: [terms]. Short, friendly and no pressure.

16. Holiday hours notice

Write a short Google Business Profile update and a matching website banner telling customers our hours over [holiday]: [hours]. Include how to reach us for emergencies: [our emergency process, or "we won't be taking emergency calls"].

17. Photo shot list

Make a photo shot list for my Google Business Profile for the next month. I run a [trade] business with [number] techs and [number] trucks. Include before-and-after shots, team shots, truck shots and work-in-progress shots, plus tips for taking them on a phone without showing customers' faces, addresses or personal belongings.

18. Profile review

Act as a local marketing consultant. Here is everything currently on my Google Business Profile: [paste the name, categories, description, services, hours, attributes, number of photos, review count and rating]. Point out gaps and anything that might break Google's guidelines, most important first. Don't guess about anything I haven't told you. Ask me instead.

19. Answers to common questions

Write short, clear answers to the questions customers ask most before booking a [trade] company: [list the questions, such as do you charge for estimates, do you work weekends, are you licensed]. Use only these facts: [our answers, in rough form]. I'll use them on my website and in profile updates.

20. Search terms into page ideas

Here are the search terms Google shows in my profile's performance section: [paste the terms]. Group them by service and by town. Tell me which ones don't yet have a matching service on my profile or a matching page on my website: [list my current services and pages].

Reviews and replies

Reviews are public and permanent, so these prompts lean hard on honesty. Ask every customer the same way, never offer anything in exchange, and never let AI write a review for a customer.

21. Review request text

Write a text message asking [customer first name] to leave a Google review after we [job]. Thank them, keep it under 300 characters and include this link: [review link]. Ask for honest feedback rather than five stars, and don't offer anything in exchange.

22. Review request email

Write a short email thanking [customer first name] for choosing [business name] for [job] and asking for an honest Google review at [review link]. Add one sentence on why reviews matter to a small local business. No incentives, no pressure, under 120 words.

23. Reply to a positive review

Write a reply to this Google review: [paste the review]. Thank them by first name, mention the specific job they described and keep it under 60 words. No private details and no sales pitch. Make the wording sound personal, not like a template.

24. Replies for star-only reviews

Give me 10 different short replies for positive reviews that have a star rating but little or no text, so our replies don't all read the same. Keep each under 25 words.

25. Reply to a negative review

Help me reply to this negative review: [paste the review]. What happened, from our side: [facts]. Write a calm public reply that thanks them, acknowledges their frustration, states the facts without arguing, shares no private details and invites them to call [name] at [phone] to sort it out. Under 120 words. Then point out anything in my version of events that might sound defensive.

26. Review we can't match to a job

This review seems to be about a different company or a job we have no record of: [paste the review]. Write a polite public reply saying we can't find a record of the job and inviting the reviewer to contact us, without accusing them of anything. Then list which kinds of Google review policy problems might apply, so I can check Google's current policy before flagging it.

27. Private follow-up after a complaint

A customer left a [number]-star review saying [summary]. Write a private text and a short phone script for me to reach out, listen and offer to make it right with [what I can offer]. Don't ask them to change or remove the review.

28. Themes in our reviews

Here are our last [number] reviews: [paste them]. Summarize what customers praise most and what they complain about. List the top three things we could improve in how we work, with the review lines that point to each one.

29. Review excerpts for the website

Here are reviews customers left us publicly: [paste them]. Pick short excerpts I could show on my website word for word, with the reviewer's name exactly as it appears on the review. Don't rewrite, shorten mid-sentence or improve their words.

30. Team shout-out

Write a short message to my team celebrating this review that mentions [tech name]: [paste the review]. Point out the specific things they did that the customer noticed, so the rest of the team can do the same.

Estimates and follow-ups

A clear estimate and a polite follow-up often decide who gets the job. These prompts turn your notes into customer-ready words. You supply the prices and terms. The AI only writes around them.

31. Estimate cover note

Write a short cover note to go with an estimate for [job] at [customer first name]'s home. Summarize the problem we found, what the estimate includes, how long the price is valid ([number] days) and how to schedule. Friendly and plain, no pressure tactics.

32. Good, better, best descriptions

I'm quoting [job]. Here are three options with what's included and my price for each: [details]. Write a clear description of each option explaining the differences in plain language, who each one suits and the warranty on each: [warranty terms]. Don't push the most expensive option.

33. Unsigned estimate follow-up

Write a follow-up sequence for an unsigned estimate: a text 2 days after, an email 5 days after and a final text 10 days after. The job: [job]. Price: [price]. Mention [financing, if we offer it]. Each message should be helpful, answer a likely concern and make it easy to say no.

34. Responding to a lower quote

A customer says another company quoted [lower price] for [job]. Here's what my quote includes: [details]. Help me write a respectful reply that explains what's in mine, suggests questions they can ask to compare quotes fairly, and doesn't criticize the other company.

35. Scope of work

Turn my rough notes into a clear scope of work for the customer: [paste notes]. Separate what's included, what's not included, what the customer needs to do before we arrive and our assumptions, such as what happens if we find rot or hidden damage.

36. Plain-English terms

Rewrite these estimate terms in plain English that a homeowner can understand, without changing their meaning: [paste terms]. List anything that looks unclear or missing so I can raise it with my lawyer.

37. Change order message

During the job we found [problem]. It adds [cost] and [time]. Write a text and a short explanation for the customer covering what we found, why it matters and their options, including leaving it for now. Ask them to approve the change in writing before we continue.

38. Lost job check-in

A customer chose another company for [job]. Write a short, gracious message thanking them for considering us and asking one question about what made the difference. Make it easy to answer in a single line.

39. Payment options explainer

Explain our payment options to a customer in plain English: [options, such as card, check, or financing through a provider on the terms the provider gave us]. Don't add any terms or rates I haven't listed.

40. Next-day estimate call

Write a phone script for the day after an in-home estimate for [job]. Open with a check-in, ask whether they have questions, handle these likely concerns: [price, timing, trust], and close with one clear next step. Conversational, not salesy.

Customer service texts

Most customers would rather read a clear text than wait on hold. These prompts cover the messages you send every day. Keep the final versions saved as templates so the whole team sends the same thing.

41. Booking confirmation

Write a booking confirmation text for [business name]: date [date], arrival window [window], service [service] and how to prepare [such as clearing access to the water heater]. Under 300 characters, including how to reschedule.

42. On-the-way text

Write three versions of an "on the way" text that include the tech's first name, [vehicle description] and an estimated arrival time, plus how to reach the office.

43. Running late

Write a text for when a tech is running [number] minutes late because [reason]. Apologize simply, give a new arrival time and offer to reschedule if that no longer works for them.

44. Missed call text-back

Write a text that goes out when we miss a call. Introduce [business name], say we're with a customer, ask what they need help with and their ZIP code, and say when they can expect a call back: [time frame we can keep]. Under 300 characters.

45. After-hours auto-reply

Write an after-hours auto-reply for calls and texts. Our emergency policy is [policy, such as emergency calls answered until 10 p.m. with an after-hours fee]. Explain what counts as an emergency for a [trade] customer and one or two general safety steps, such as [shutting off the main water valve]. Tell them to call 911 if anyone is in danger. Flag any safety advice I should double-check.

46. Job summary for the customer

Turn these tech notes into a friendly job summary for the customer: [notes]. Include what we found, what we did, any recommendations marked as urgent, soon or can wait, and how to reach us with questions.

47. Payment reminders

Write three polite reminders for an unpaid invoice of [amount] that was due [date]: a friendly first nudge, a firmer reminder at [number] days overdue and a final notice at [number] days overdue that explains [our late fee or next step, exactly as stated in our terms].

48. Maintenance due reminder

Write a text reminding [customer first name] that their [equipment or service] is due for [maintenance], based on their last visit on [date]. Explain the benefit in one sentence and include a booking link: [link].

49. Reply to an upset text

A customer sent this text: [paste it]. Help me reply calmly. Acknowledge the problem, don't admit fault for anything we haven't checked yet, offer a concrete next step [such as a callback within the hour] and keep it short.

50. Message in another language

Translate this customer message into [language] in a natural, friendly tone for a homeowner: [message]. Then list any phrases that might not translate well, so I can check them with a fluent speaker before sending.

Hiring

Good techs are hard to find, and a clear, honest job ad helps. AI can draft ads, questions and plans quickly. Have anything that touches pay, contracts or employment law checked by an HR advisor or employment lawyer where you work.

51. Job ad for an experienced tech

Write a job ad for a [role, such as service plumber] at [business name] in [city]. Pay: [range]. Schedule: [schedule]. Benefits: [list]. Requirements: [licenses, driving record, experience]. Describe a normal day honestly, including the hard parts. Use inclusive wording that welcomes qualified people of any age or background.

52. Job ad for an apprentice or helper

Write a job ad for an entry-level [role] at [business name]. No experience needed. We provide [training, tools, license support]. Pay: [range]. Explain what they'll learn in the first year and what we expect: [reliability, driving license, physical work].

53. Interview questions

Write 12 interview questions for a [role]. Include questions about technical judgment, customer situations (such as a homeowner upset about price), safety and reliability. For each, describe what a strong answer sounds like. Leave out anything about age, family plans, religion, health or other protected topics.

54. Working interview plan

Plan a half-day paid working interview for a [role] candidate. What should they do, what should I watch for, and how do I score it fairly? Remind me to check local rules on paying candidates and on insurance for working interviews.

55. Phone screening script

Write a 10-minute phone screening script for [role] applicants. Confirm licenses [list], a valid driver's license, availability and pay expectations, and ask why they're looking for a new job.

56. Offer letter draft

Draft a simple offer letter for [name] for the role of [role] at [pay], starting [date], with [benefits] and [trial period, if any]. Mark anything I should have an employment lawyer or HR advisor review before sending.

57. First-week plan

Build a first-week plan for a new [role]: paperwork, safety training, tools and truck, ride-alongs, our software [name] and how we talk to customers. Lay it out day by day, with who is responsible for each item.

58. Recruiting posts

Write three short social media posts recruiting a [role]. Show what it's like to work here using these real details: [such as newer trucks, paid training, a four-day week]. No exaggeration.

59. Employee referral ask

Write a message to my team asking them to refer people they'd like to work with for a [role] opening. Our referral bonus is [amount and conditions].

60. Exit conversation questions

Write eight questions for a friendly exit conversation with a tech who is leaving, to learn what we could do better. Keep them open-ended and not defensive.

Operations

These prompts turn what's in your head into checklists, scripts and procedures your team can follow when you're not on the job.

61. Standard operating procedure

Turn this description of how we do [task, such as a water heater replacement] into a step-by-step procedure with a checklist: [paste my rough description]. Include safety steps, the photos to take and what to tell the customer at the end.

62. Truck stock list

Help me build a standard stock list for a [trade] service truck that mostly handles [types of calls]. Organize it by bin or shelf and mark the items to check weekly. Here's what's on the truck now: [list].

63. Dispatch rules

Write simple dispatch rules for our office: how to prioritize emergencies, how to group jobs by area, when to call a customer about a delay and what to collect on every call. Here's how we work today: [current process].

64. Call intake script

Write a phone intake script for new [trade] calls. Collect the customer's name, address, callback number, the problem in their words, how urgent it is, access notes and how they found us. Include a friendly opening and a close that says exactly what happens next.

65. Weekly team meeting

Create a 30-minute weekly meeting agenda for a [number]-person [trade] team: safety, last week's numbers [the ones we track], callbacks, customer feedback, next week's schedule and one thing to improve.

66. Callback patterns

Here's a list of our callbacks and warranty visits from the last [period]: [paste the list with job type, tech and cause]. Find patterns and suggest checks or training that could prevent the most common causes.

67. Supplier email

Write an email to [supplier] asking for [better pricing, a credit or faster delivery]. Our history with them: [facts about volume and how long we've bought from them]. Professional and specific.

68. Summarize a long document

Summarize this [install manual, insurance policy or software contract] in plain English: [paste text]. List what I need to act on, any deadlines and anything that looks risky. Remind me to read the original for anything important.

69. Spreadsheet formulas

I track jobs in a spreadsheet with these columns: [list them]. Write formulas to calculate [such as revenue by job type, average ticket by tech, jobs per week] and explain where to paste each one.

70. Toolbox talk

Write a five-minute toolbox talk on [topic, such as working in attics in summer heat]. Cover the main hazards, practical steps and two questions to ask the crew. Tell me which official sources to check for current safety rules.

Pricing

AI is good at math and explanations, and bad at knowing what jobs cost in your market. Give it your own costs and let it do the arithmetic. Check the steps it shows. For deeper help, see the job costing calculator and guide.

71. Price from my costs

Here are my costs for [job]: [number] labor hours at [cost per hour], materials [amount], other job costs [amount], overhead [percent] of direct costs. Work out my break-even price and the price I need for a [percent] profit margin. Show every step so I can check the math.

72. Margin versus markup

Explain the difference between markup and margin using my numbers: cost [amount] and price [amount]. Then tell me what markup I need to reach a [percent] margin.

73. Billable hourly rate

Help me work out my billable hourly rate. Yearly overhead: [amount]. Number of techs: [number]. Paid hours per tech per year: [hours]. Share of those hours that are billable: [percent, from my records]. Loaded labor cost per hour: [amount]. Target profit margin: [percent]. Show the formula and each step.

74. Price book entry

Write a flat-rate price book entry for [task]. Include a customer-friendly name, a short description of what's included, what's not included, the typical time ([hours]) and my price ([price]). Add one line a tech can say if a customer asks why it costs that much.

75. Price change letter

Write a letter to our [maintenance plan members or regular customers] explaining a price change from [old price] to [new price] starting [date]. Give the honest reasons [such as higher parts and insurance costs], thank them and remind them what's included.

76. Good, better, best design

Help me design good, better and best options for [service]. Here are the parts and labor for each level I'm considering, with my costs: [details]. Suggest what goes in each tier so the differences are clear, and use my costs to show the margin on each.

77. Maintenance plan pricing

I want to offer a maintenance plan for [service]. Each visit costs me about [amount] in labor and materials, plus [overhead share]. The plan includes [visits and perks]. Help me price it at a [percent] margin and write a short description of what members get.

78. Cost of a discount

If I take [percent] off a job priced at [price] that costs me [amount], how much profit do I give up, and how many extra jobs would I need to sell to earn the same profit? Show the math.

79. Diagnostic fee explanation

Write a short, friendly explanation of our [diagnostic fee or trip charge] of [amount], for our website and for the office to use on the phone. Explain what it covers and whether it's credited toward the repair: [our policy].

80. Price objection answers

Give me five calm ways a tech can respond when a customer says "that's more than I expected" for [job]. Each should explain what's included, offer other options where they exist and never pressure the customer.

Social posts

Real photos from real jobs beat anything polished. These prompts give you captions, scripts and a calendar. Get permission before you post a customer's home or a team member's face.

81. Before-and-after caption

Write a caption for before-and-after photos of [job] in [town]. Describe the problem, what we did and the result in under 80 words. End with a question that invites comments. No customer names or addresses.

82. A month of post ideas

Give me 20 social post ideas for a [trade] company in [region] for [month], mixing homeowner tips, behind-the-scenes, team spotlights, seasonal reminders and finished jobs. Only ideas we can shoot on a phone in under 10 minutes.

83. Homeowner tip

Write a short, useful tip post about [topic, such as how to find your main water shut-off]. Include steps a homeowner can safely do and a clear line on when to call a pro.

84. Team spotlight

Write a short, friendly team spotlight post about [first name], who is our [role], has been with us [time] and is known for [something true]. Include [a hobby or fact they're happy to share]. I'll get their approval before posting.

85. Short video script

Write a 30-second video script for a tech to film on a phone about [topic]. Include what to show on screen, what to say and a closing line. It should sound like someone talking, not like an ad.

86. Myth versus fact

Write a myth-versus-fact post about [topic, such as chemical drain cleaners]. Use only these facts, which I can stand behind: [facts]. Don't add any facts or figures of your own.

87. Community post

Write a post about [community event, sponsorship or volunteer day] our team took part in. Keep it humble and focus on the community rather than on us.

88. One post, three platforms

Rewrite this caption three ways: for a Facebook page, for Instagram and for a neighborhood app. Keep the facts the same and adjust the length and tone for each: [caption].

89. After a storm

Write a post for after [weather event] in [area]. Share safety reminders, what homeowners should photograph for insurance and how to reach us. Keep it calm and avoid anything that sounds like we're profiting from people's bad luck.

90. Posting calendar

Turn these post ideas into a four-week calendar with three posts a week: [ideas]. For each post, give the day, the platform, the photo or video needed and a draft caption.

Training

Use these to coach your team, rehearse hard conversations and turn experience into training material. The last prompt sets rules for how your whole team uses AI.

91. Customer role-play

Act as a homeowner whose [problem, such as an AC that stopped cooling during a heat wave]. I'm the tech. Push back on price and timing the way a real customer might. After eight exchanges, stop and tell me what I did well and what to improve.

92. New tech quiz

Write a 10-question quiz for new techs on our [procedure, such as arrival and job completion]: [paste the procedure]. Include an answer key.

93. Explain it simply

Explain [technical issue, such as a failed capacitor] in words a homeowner would understand, in under 80 words. Then give a version a tech could say out loud in about 20 seconds.

94. Skill training plan

Build a four-week training plan to get a [role] confident at [skill]. Include what to read or watch, what to practice, ride-alongs and how I'll check they're ready.

95. Arrival checklist card

Write a checklist for techs arriving at a customer's home: where to park, greeting, shoe covers, drop cloths, explaining the plan and leaving the area clean. Short enough to fit on a pocket card.

96. Coaching conversation

Help me give feedback to a [role] about [issue, such as skipping the job summary for customers]. Write a short, respectful conversation plan: what I saw, why it matters, what I need from them and how I'll follow up.

97. Phone training for office staff

Create a training script for new office staff answering the phone at a [trade] company, with five sample calls (an emergency, a price shopper, a complaint from an existing customer, a scheduling request and a wrong number) and a good response to each.

98. Presenting options honestly

Write a short training guide for techs on presenting repair and replacement options honestly. Include what to say, what never to say and how to handle a customer who says "just fix it as cheaply as possible".

99. Job debrief

Here's what happened on a difficult job: [description]. Help me write a short, blame-free debrief for the team: what happened, what went well, what we'd do differently and one change to our process.

100. AI rules for the team

Write a one-page policy on how our team may use AI tools. What's fine (drafting texts, summarizing notes), what needs a manager's review first (prices, promises, warranty terms, anything legal) and what's never allowed (pasting payment details, writing reviews for customers, inventing facts). Plain language.

Before anything goes out

AI gives you a fast first draft. You're still the one sending it. Run through this list before a message, post or document reaches a customer or a new hire.

• Prices, warranty terms and policies match your own records
• Every promise (arrival times, guarantees, response times) is one you can keep
• No invented reviews, statistics, awards or credentials
• No customer names, addresses or photos shared without permission
• Payment details and passwords never pasted into an AI chat
• Legal, tax and employment wording checked by a professional
• It sounds like you and your team, not like a brochure

If you'd like a clear starting point for all this writing, Zome's free AI report scans your Google profile, your website and the competitors who show up above you, then lists the fixes that matter most. Get your free report and use the prompts above to work through the list.