Example playbooks
The plan for your trade, step by step.
What Zome would do in the first 90 days for a typical business in your trade. These are examples, not customer stories. Real stories will appear here once customers approve them.
Illustrative photos
Example playbookA cleaning company owning the move-out marketGoalBecome the first call for move-out cleans from renters, landlords, property managers and agents, and handle the month-end rush without dropping jobs.ToolsLocal SEO, Instant Quotes, Online BookingTimelineFirst 90 days
CleaningRead the playbook
Example playbookA cleaning company turning one-off cleans into recurring visitsGoalTurn more first-time deep cleans into weekly, every-two-weeks or monthly visits so the schedule is full and predictable.ToolsOnline Booking, Instant Quotes, Maintenance PlansTimelineFirst 90 days
CleaningRead the playbook
Example playbookAn electrician adding EV charger installsGoalTurn scattered EV charger inquiries into a standard, profitable service that doesn't eat up hours in phone calls and free site visitsToolsAI Websites, Local SEO, Instant QuotesTimelineFirst 90 days
ElectricalRead the playbook
Example playbookAn electrician earning trust for panel upgradesGoalWin more of the panel upgrades the company already recommends by making the work understandable and the company easy to trustToolsAI Websites, Google Business Profile, Reviews EngineTimelineFirst 90 days
ElectricalRead the playbook
Example playbookA two-truck plumber who wants the midnight callsGoalWin more after-hours emergency calls at a price that makes late nights worth it, without the owner answering every call personallyToolsMissed-Call Text Back, AI Receptionist, Google Business ProfileTimelineFirst 90 days
PlumbingRead the playbook
Example playbookA garage door company winning same-day repairsGoalWin more same-day repair calls, especially broken springs and doors off track, and finish more of them in one trip.ToolsLocal SEO, Missed-Call Text Back, Instant QuotesTimelineFirst 90 days
Garage doorsRead the playbook
Example playbookA handyman turning small jobs into regularsGoalBuild a base of regular customers who save up their to-do lists and book again, with fewer tiny one-off trips across town.ToolsOnline Booking, Instant Quotes, Reviews EngineTimelineFirst 90 days
HandymanRead the playbook
Example playbookAn HVAC company filling the shoulder seasons with membershipsGoalBuild a membership program that fills spring and fall with scheduled tune-ups and gives members priority when the weather turnsToolsMaintenance Plans, Email & SMS Marketing, Online BookingTimelineFirst 90 days
Heating & coolingRead the playbook
Example playbookAn HVAC shop winning more system replacementsGoalWin a larger share of the replacement estimates the shop already gives, without pressure tacticsToolsAI Websites, Lead Inbox, Good-Better-Best ProposalsTimelineFirst 90 days
Heating & coolingRead the playbook
Example playbookA design-build landscaper selling bigger projectsGoalFill more of the calendar with patio, wall and full-yard projects, and spend less time on consultations that never turn into work.ToolsAI Websites, Online Booking, Good-Better-Best ProposalsTimelineFirst 90 days
LandscapingRead the playbook
Example playbookA landscaper building weekly maintenance routesGoalBuild dense weekly maintenance routes in a few target neighborhoods with predictable seasonal revenue and less windshield timeToolsLocal SEO, Instant Quotes, Maintenance PlansTimelineFirst 90 days
LandscapingRead the playbook
Example playbookA multi-trade home services company with three brands of workGoalPresent one clear, trusted company across all three trades, keep the goodwill of both names, and get more existing customers using more than one trade.ToolsAI Websites, Google Business Profile, Listings ManagementTimelineFirst 90 days
Multi-tradeRead the playbook
Example playbookA new service business launching from zeroGoalGet found on Google, look trustworthy without a track record, and book a steady flow of first jobs without wasting money on marketing before the basics are ready.ToolsGoogle Business Profile, AI Websites, Listings ManagementTimelineFirst 90 days
Multi-tradeRead the playbook
Example playbookA painter booking the exterior season earlyGoalHave most of the exterior season sold before the weather warms, so crews stay busy on the good weeks and the owner isn't estimating every evening in spring.ToolsAI Websites, Instant Quotes, Good-Better-Best ProposalsTimelineFirst 90 days
PaintingRead the playbook
Example playbookA pest control company growing quarterly plansGoalGrow the base of quarterly plan customers by turning more urgent one-time calls into ongoing service, and keep plan customers from canceling after a quiet season.ToolsMissed-Call Text Back, Local SEO, Maintenance PlansTimelineFirst 90 days
Pest controlRead the playbook
Example playbookA plumbing shop moving into bathroom remodelsGoalMake bathroom remodels a steady share of the work without losing the repair customers who built the businessToolsAI Websites, Local SEO, Lead InboxTimelineFirst 90 days
PlumbingRead the playbook
Example playbookA roofer who wants more referral workGoalTurn happy customers and local professionals into a steady, trackable source of referral work and rely less on paid leadsToolsReferral Rewards, Reviews Engine, Job UpdatesTimelineFirst 90 days
RoofingRead the playbook
Example playbookA roofer ready for storm seasonGoalHandle the next storm rush calmly: every caller answered, active leaks first, inspections booked in order, and homeowners choosing the local company over out-of-town crewsToolsAI Websites, Google Business Profile, Missed-Call Text BackTimelineFirst 90 days
RoofingRead the playbookThe easiest way to grow your service business online.
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