The Zome blog
Field Notes
Ideas to win more jobs, get found first and keep customers coming back. Written for trades and home services.
MarketingHome service marketing: the complete guideThe whole system on one page: how homeowners find you, what to fix before you spend on ads, which channels fit which jobs and how to tell what's working.Read the guide
Most recent
Industry insightsAI for home service businesses: what's real and what's hypeAn honest look at what AI does well and badly for plumbers, HVAC techs, cleaners and other trades today, with a test plan and prompts to try this week.
WebsitesHow to add online booking to your websiteOnline booking works when it is set up for the right jobs. Here is how to choose them, build a short booking flow and keep your schedule under your control.
Win more jobsJob costing: how to price every job profitablyMost pricing mistakes come from not knowing what a job really costs. Here is a step-by-step way to find out, with a worked example you can copy.Explore topics
76 guides across five topics. Pick the one that matches the job in front of you.
Win more jobs
Pricing, follow-up and sales habits that turn more calls into booked jobs.
All win more jobs posts19 posts
Marketing
Practical marketing for trades: local SEO, your Google profile, reviews, social and email.
All marketing posts23 posts
Websites
How to build a website that turns searches into calls and bookings.
All websites posts7 posts
Software and tools
Plain-English guides to the software a service business runs on.
All software and tools posts20 posts
Industry insights
What's changing in how homeowners find and choose a pro.
All industry insights posts7 posts
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