Your name, address and phone should read exactly the same on your website, your Google profile and every directory. A mismatch makes it harder for Google to trust that they're one business.
Your details, exactly as they should appear
Google and listings shows Your details, exactly as they should appear: Hours, Business name, Phone, Address, Website, Booking link and Description. Press Copy next to a field and paste it into the listing you're filling in, character for character.
If your opening hours aren't confirmed yet, the Hours row asks you to set them in Settings first, so what you copy is true.
If a detail is wrong
Change it in Settings (see Business details, opening hours and notifications). It then updates on your website and in the copy block here.
Rules of thumb
- Use one spelling of your business name. "Ltd", "LLC" and "&" versus "and" count.
- Write the street address the same way each time.
- Use a number you answer. Use the same one everywhere.
- Don't stuff towns or services into your business name. It breaks Google's rules for profiles.
Next
Work through the directories list: Which directories should I list on?.