Help topic · 18 articles
Google and local ranking
Understand how local ranking works, make your details match everywhere, and check your Google profile. No guarantees, just what helps.
How does local ranking on Google work?Google says local results depend on relevance, distance and prominence. Here is what that means for you and what Zome helps with.How does the Google profile check work?Zome compares your Google profile with your website, field by field, and tells you what matches and what doesn't.How do I make my details match everywhere?Copy your business details from Zome into every listing so your name, address and phone read the same on Google, your site and directories.Which directories should I list on?Claim your free listings, paste your details, mark each as done and link your profiles so Google can see they are yours.How do I link my other profiles to my website?List your Facebook, Instagram, Yelp and other business profiles, and Zome tells Google they belong to the same business.What is on the Google profile checklist?Seven things Google looks at for local rankings, from your main category to replying to every review.What is the Rank on Google card on Home?A short list of what you control for local searches, with a count of what's left to do.Why doesn't my ranking match my own search?Google shows different results depending on where and who is searching, so your own search and Zome's weekly check can differ.How do I set up Google Search Console?Paste the verification tag from Google Search Console (and optionally Bing) so Google reports on your site.How do real jobs help my service and town pages?Show finished jobs on your website with a town and a sentence, never the customer's name or address.What can Zome do with my Google profile today?Zome reads your Google rating and reviews, checks your profile against your website and tracks where you show up. You answer reviews on Google itself.Create your Google Business ProfileZome prepares everything to paste, you create the profile on Google, then paste its link back. Zome never creates or changes it for you.How do I verify my Google Business Profile?Google decides how you verify and has the final say. Have a phone, proof you run the business, and an address for mail ready.My customers don't visit me: Google profile setupSet up your Google profile as a service-area business: hide your address, list the towns you serve, and keep the details matching your website.What the scores in your free report meanThe report scores you out of 100 in three categories, and grades each one. Every score comes from a real check, and skipped checks are left out.Service pages and town pages on your websiteEvery service and town gets its own page. A page is opened up to Google once it says something real, in your words.Why Zome never gates your reviewsEvery customer gets the same Google review button, whatever rating they gave. Filtering out unhappy customers isn't allowed, and Zome doesn't do it.What an honest Google rating on your site meansYour site can show your real Google rating and the reviews Google lists first, linked back to Google. Nothing is filtered, edited or made up.
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