Profile checklist on Google and listings lists what Google looks at for local rankings. Doing all seven doesn't guarantee a position, but each one makes your profile more complete.
- Primary category matches your main service. Pick the category on Google that matches the work that earns you the most.
- Every service you offer is listed. Add each one on Google, in the words customers use.
- Service area covers the towns you work in. Add the places you really serve and no more.
- Hours are correct, including holidays. Update holiday hours before the holiday.
- Website link points to your Zome site. Use your own domain once it's connected.
- New photos every month. Add pictures of recent real jobs.
- Answer every review. A short, kind reply helps the next customer reading it.
Where each is done
Most of these are done on Google itself, through your Business Profile. Zome checks your details against Google in How does the Google profile check work?.
For a deeper guide, read Google Business Profile tips for home services.