Rank on Google on Home lists things within your hands that help you show up in local searches. It's different from Where you show up on Google, which shows your measured position.
The rows
- Services in your words: how many of your services have your own description
- Towns with their own page: towns where you've written about working there
- Recent jobs shown: finished jobs you've chosen to show on your site
- Google profile matches: Not checked, Matches, or how many to fix
- Directory listings: how many you've done
- Search Console: Yes or No, whether you've added the verification tag
The summary line says how many things "would help you show up in local searches", or "Everything in your hands is done. Keep adding recent jobs."
How to improve each row
- Services: Services, prices and the towns you serve
- Towns: the same article
- Recent jobs: How do real jobs help my service and town pages?
- Google profile: How does the Google profile check work?
- Directories: Which directories should I list on?
- Search Console: How do I set up Google Search Console?